Your Blog, Your Domain, Your Rules

When you publish something online, where it lives matters. Not just for vanity or branding, but for durability. Your domain is your address on the internet, and it should belong to you.

The problem with platform URLs

If your blog lives at medium.com/@you or substack.com/you, your identity is rented. The platform owns the address. If they change their policies, raise prices, pivot to something else, or shut down entirely, your URL dies with them. Every link anyone ever shared to your writing breaks. Every search engine result pointing to your work goes nowhere.

This has happened before and it will happen again. Platforms come and go. Your writing shouldn’t have to.

Your domain, your address

A custom domain means your blog’s URL is yours regardless of what tools or services you use behind the scenes. If you ever move to a different platform, your readers don’t notice. Your links keep working. Your search rankings stay intact.

ULTRV gives every blog a subdomain out of the box, like yourblog.ultrv.com. But we actively encourage you to bring your own domain. We handle the SSL certificate automatically so your site is secure from day one. No configuration headaches, no extra cost.

Take your data with you

Ownership isn’t just about your URL. It’s about your content. With ULTRV, you can export everything at any time:

Every post you’ve written

Every page you’ve created

All of it, in standard formats you can take anywhere

There is no lock-in. We don’t bury the export button in some obscure settings menu or make you jump through hoops to leave. We would rather earn your continued use by being genuinely useful than trap you into staying.

Privacy as a default

Your blog on ULTRV has no tracking scripts injected into your pages. We don’t collect data on your readers to sell to advertisers. We don’t run analytics that profile your audience. And your content is not used as training data for AI models.

This isn’t a premium feature or an upsell. It’s just how things should work. Your blog is yours, and your readers’ attention is theirs.

Small web values

All of this aligns with a broader idea sometimes called the small web: the belief that the internet is better when individuals own their presence on it. Independence over dependence. Ownership over renting. Privacy over surveillance.

These aren’t radical positions. They’re practical ones. Having your own domain, controlling your data, and respecting your readers’ privacy are simply good decisions that compound over time.

Your blog should outlast any single platform. Make sure it can.